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Michel Joseph Ansara

Curriculum Vitae

“I am consumed by the business of creativity, in all its complexity, challenge and discovery.”  - Me

Michel has over 20 years of experience in the marketing industry. He possesses the rare talent of being a creative that understands business. He has successfully run marketing campaigns from conception to fruition. Michel has worked with some of the biggest brands like Mercedes-Benz, Unisef, Jameson, Absolut, Nissan and numerous others. He has created campaigns in various capacities and media and is an expert in digital, branding, print, TV, radio and immersive technologies. Michel has created and managed every touch point of the marketing pipeline, including content strategy, branding, lead generation and budgeting. His approach is always a mix of a good understanding of the objective, thoughtful creative solutions and effective strategy and execution. Michel has lead teams of designers, directors, copywriters, technicians, developers, engineers, architects, and animators. He also boasts having many of these skills himself, making him such an effective leader. During his tenure, Michel developed proprietary software that collected marketing data previously never captured in the promotional space. He effectively leveraged that data for his clients that drove a deep understanding of the sales pipeline, analyzed consumer behavior, and identified potential opportunities.

EXPERIENCE

2016 - 2023

Chief Technology Officer

Wheelhouse Innovations

 

After Consulting with the agency for a few years, I joined the company full time as a creative director. I oversaw all creative running through the agency. My role evolved into innovation and technology, eventually earning the position of CTO. Responsible for all facets of the business including marketing strategies, media strategy and implementation, creative design, conceptual design, production, 3D printing and manufacturing. I was an integral part of growing this small agency of 7 staff to 70 staff in under 3 years. I continue to scale and innovate at this dynamic agency currently for the liquor, entertainment, hospitality and city industries.

 

2014 - 2023

Owner

PixelSmith & Co.

 

PixelSmith & Co. was created to forge well-made, well-thought and well-priced creative content. This includes multidisciplinary design, 2 and 3D animation, video and audio production, photography, copy writing and brand development. Our specialized services also included augmented reality, holographic and projection.

 

2014

Creative Director

Open Channels Group

 

Open Channels Group is a Fort Worth based, Multi-Cultural PR agency. Their focus on public engagement, media, advertising and creative services awarded them clients such as the AT&T, City of Fort Worth, 35 Express, TRWD, and many more. My responsibilities as Creative Director were to create, manage and maintain all content production across all platforms, including television, activations, print and web.

 

2011 - 13

Head of Motion Department/Producer

Global Mouse

 

Global Mouse (Pty) Ltd is a Johannesburg based Communication Agency. The motion department specialises in providing all multi-media content for the agency as well as it’s technology partner company, Imajinn Perceptions Unlimited. My role as head of department includes all financial, admin, client service and staffing responsibilities but primarily to over-see and produce all content production. This includes Commercial advertising, documentaries, Audio Visuals as well as specialized media like Augmented reality, Interactive applications, Activations & Holographics

 

2007 - 10

Head of Film Department/Producer

Cityvarsity

 

Cityvarsity is a media school based in Johannesburg. Specialising in Film, Animation, Sound, Design and Fashion Design. My responsibilities were initially in the operations and producing but moved into running the film department. This included lecturing subjects like design, photoshop, producing and scriptwriting.

EDUCATION

Midrand University

Johannesburg, South Africa

Affiliated with Santa Monica College

 

Bachelor of Arts Degree – Graphic Design and Advertising

Associate of Arts Degree – Graphic Design and Advertising

 

My Degree specialised in Design and advertising with subjects like fundamentals of design, copy-writing, repro, design and advertising theory and marketing. Here we learnt the value of creative communication and thinking laterally as well as how to apply these principles.

REFERENCES

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Fort Worth, Texas
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